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6 days ago · by · 0 comments

The Dangers Of Fake Business Reviews

Before visiting a business, 90 percent of consumers read online reviews. Your company needs online reviews, but your business could suffer if you encourage or allow fake reviews to populate the internet. Understand the dangers of fake reviews as you build and protect your company.

What are Fake Reviews?

As a business owner, you may solicit or allow fake reviews as a way to bolster your online reputation and attract more customers. 

Four common types of fake reviews include:

  • Ask family members and friends to share reviews of your company. While your family and friends may be loyal customers, their reviews could be skewed and not provide an accurate picture of your company.
  • Pay employees to write reviews. These reviews could appear to be objective but are dishonest.
  • Offer your product or service for free in exchange for a written review. While you may boost production volume and customers with this technique, it invites positive rather than honest reviews.
  • Encourage reviews on open rather than verified review sites. Numerous review sites allow anyone to leave a review even if they haven’t tried your services or products, a practice that encourages fake reviews.

Dangers of Fake Reviews

Your company faces several dangers because of fake reviews.

Fines – Expect repercussions from the Federal Trade Commission (FTC) and your state if you violate consumer protection laws that include false advertising.

Damaged Reputation – Online review sites can report fake reviews to consumer alert groups and post this information on your profile. As a result, your company will gain a negative reputation that is nearly impossible to overturn.

Broken Trust – If consumers discover that you’ve encouraged or allowed fake reviews, they will stop trusting your company. You lose credibility and valuable business that affects your company now and into the future.  

Lack of Growth – An influx of reviews can improve business temporarily, but your business will suffer if your products or services don’t match the fake reviews.

Public Danger – Fake reviews of physicians, attorneys, accountants or auto repair shops could potentially harm consumers. Other dangers caused by undisclosed allergic reactions or unsafe products can also harm consumers, highlighting the need for only honest reviews.

How to Prevent Fake Reviews

In your quest to attract business and build your brand, you may ask all your customers to leave honest reviews on verified sites. Continue to offer excellent service, too, that prompts customers to praise your company online.  

Overall, your company will benefit more from no reviews than from fake ones. Understand the dangers of fake reviews and how to combat them as you retain your credibility, build your reputation and protect your company.

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1 week ago · by · 0 comments

Sleep and Your Health

The National Sleep Foundation sponsors Sleep Awareness Week every March to educate Americans on the importance of sleep to their overall health and well-being. The CDC has linked insufficient sleep to the development of chronic diseases and conditions, including diabetes, heart disease, obesity and depression. In honor of Sleep Awareness Week occurring this March 11-17, try adopting the following five healthy sleep habits:

  1. Keep a regular schedule—try to go to bed and wake up at the same time each day, including weekends.
  2. Create a good sleep environment, including comfortable room temperature, minimal noise and sufficient darkness.
  3. Keep track of habits that help you fall asleep, like relaxing music or reading before bed. Repeat those activities each night.
  4. Avoid caffeine and nicotine three to four hours before going to bed.
  5. Limit alcohol before bed, as it can reduce sleep quality.

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2 weeks ago · by · 0 comments

Eating Healthy Doesn’t Have to Be Expensive

Eating a well-balanced diet is a key component in living a long, healthy life. Many Americans think that eating healthy means they have to empty their wallets, which isn’t necessarily the truth. Keep the following money-saving tips in mind next time you’re grocery shopping:

  1. Make a weekly meal plan. Before you go to the store, think about what meals and snacks you want for the week. Read recipes thoroughly so you can make an accurate list of everything you need, reducing the risk that you’ll have to run back to the store later in the week.
  2. Create a list—and stick to it. Make a detailed list of what you need to buy before you go to the store. When you get to the store, don’t buy anything besides what’s on the list.
  3. Plan where you’re going to shop. Many grocery stores run sales or offer coupons on various healthy foods. Check out the ads and plan your grocery list around what’s on sale.
  4. Shop seasonally. Fresh fruits and vegetables that are in season are usually easier to get and may be a lot less expensive. Click here for a list of what’s in season.
  5. Cook at home as often as possible. Many foods prepared at home are cheaper and more nutritious. Go back to the basics and find a few simple and healthy recipes that your family enjoys.

One Pan Potatoes & Chicken
4 medium potatoes
1 pound chicken breast (boned and skinned)
2 Tbsp. oil
1 cup salsa
1 15-ounce can whole kernel corn (drained)


  1. Cut potatoes into ¾-inch cubes.
  2. Cook potatoes over medium-high heat until fork-tender. Remove from pan.
  3. Heat the oil in a skillet over high heat. Brown the chicken for 5 minutes.
  4. Add the potatoes back into the pan and cook until lightly browned. 
  5. Add salsa and corn. Cook until heated through.
  6. Serve warm.

Makes: 6 servings

Nutritional Information (per serving)

Total Calories


Total Fat

7 g


21 g


35 g

Dietary Fiber

4 g

Saturated Fat

1 g


316 mg

Total Sugars

3 g

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Scurich Insurance Services
Phone: (831) 661-5697
Fax: (831) 661-5741

783 Rio Del Mar Blvd., Suite7,
Aptos, Ca 95003-4700

PO Box 1170
Watsonville, CA 95077-1170

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(831) 661-5697

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