More Midsized Companies Offering Wellness Incentives

The number of mid-market employers giving Group Health plan members incentives to participate in wellness programs has more than doubled since 2010, says a recent report by Fidelity Management and Research L.L.C.

The study found that more than three in four midsize businesses (77%) – those with fewer than 5,000 employees – offered employees monetary rewards tied to wellness activities and health management outcomes in 2011, compared with fewer than two in five (38%) that provided cash incentives in 2010. Overall, nearly nine in ten employers surveyed (86%) gave some type of incentive for wellness activities and/or outcomes in 2011, up from with 63% a year earlier.

The average value of incentives offered to employees and their dependents has also increased substantially. For the 2013 plan year, the average employee incentive value will reach $521, up from $460 in 2011; while the average incentive value for dependents will grow to $465 this year, from $390 in 2011.

Despite the rapid increase in mid-market businesses offering incentives for wellness program participation, they’re still less likely than larger employers to provide these rewards. The value of incentives also remains lower among midmarket employers than those given by larger businesses. Less than half of midsize firms (45%) offered inducements for healthy behavior worth $500 or more, compared with 50% of large employers and 68% of very large employers.

“As the cost of providing health care continues to increase, employers recognize one of the key ways to manage their company’s costs is to give incentives to their workforce for leading a healthier lifestyle,” says Adam Stavisky, Fidelity Senior Vice President/ Benefits Consulting.

If you’d like to implement, or a revise, an incentive program to help keep your workers stay more healthy – and, thus, more productive – just let us know. We’re here to help!