The FIFA World Cup creates excitement that extends far beyond the stadium. Across California, restaurants, sports bars, breweries, wineries, community organizations, and event venues often experience increased traffic as fans gather to watch the world’s biggest soccer tournament.
While larger crowds can create new revenue opportunities, they can also increase business risks that owners should be prepared to manage.
More Customers, More Exposure
Busy establishments naturally face increased liability exposure. Larger crowds can lead to:
- Slip-and-fall accidents
- Property damage
- Parking lot incidents
- Customer injuries
- Security concerns
Business owners should review their liability coverage and operational plans before hosting large viewing events.
Liquor Liability Matters
For businesses that serve alcohol, major sporting events often mean increased beverage sales.
Liquor liability coverage plays an important role in protecting businesses from claims arising from alcohol-related incidents. Owners should confirm their coverage is current and appropriate for their operations.
Protect Your Employees
World Cup watch parties can create some of the busiest days of the year for hospitality businesses.
Increased customer traffic often means:
- Longer shifts
- Faster-paced work environments
- Greater potential for employee injuries
Workers’ compensation coverage remains an essential part of protecting both employees and employers.
Special Events May Require Additional Coverage
Some organizations host public viewing parties, outdoor gatherings, fundraising events, or community celebrations tied to the tournament.
Depending on the event, organizers may want to consider:
- Special event insurance
- Additional insured requirements
- Vendor certificates of insurance
- Crowd management and security planning
Each event is unique, making it important to evaluate coverage needs before the event begins.
Don’t Overlook Property Protection
Televisions, projectors, sound systems, point-of-sale equipment, and refrigeration systems often work overtime during major sporting events.
Property insurance and equipment breakdown coverage can help businesses recover from unexpected losses that could disrupt operations during a busy season.
Make the Most of the World Cup
The FIFA World Cup offers businesses a unique opportunity to engage customers, build community connections, and generate excitement.
With the right insurance protection and risk management planning, business owners can focus on serving their customers and enjoying the tournament.
If you’d like to review your business insurance program, the team at Scurich Insurance Services is here to help.
Enjoy the matches, support your favorite team, and have a successful World Cup season.
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Trusted Insurance Solutions in Santa Cruz County – Protecting Your Business, Farm & Family
Living and working in Santa Cruz County offers incredible opportunities—but it also comes with unique risks. From coastal weather exposures to agricultural operations and growing local businesses, having the right insurance coverage is essential. At Scurich Insurance Services, we help individuals, families, and business owners in Watsonville and surrounding communities protect what matters most.
With access to over 50 top-rated insurance carriers, we provide customized coverage solutions designed to fit your specific needs—not a one-size-fits-all policy.
Comprehensive Insurance Solutions for Santa Cruz County
Whether you’re running a business, managing a farm, or protecting your home and family, Scurich Insurance Services offers a full range of coverage options:
- Commercial Insurance Packages – Tailored policies that combine general liability, property, and other essential protections
- Farm & Agricultural Insurance – Specialized farm packages with potential Farm Bureau discounts
- Workers’ Compensation – Protect your employees and stay compliant with California regulations
- Professional Liability – Coverage for service-based businesses facing errors & omissions risks
- Umbrella Insurance – Additional liability protection beyond standard policy limits
- Group Benefits – Group health, life, and employee benefits to attract and retain talent
- Personal Insurance – Auto, home, life, and health coverage for individuals and families
Local Expertise That Makes a Difference
Insurance isn’t just about policies—it’s about understanding risk. Our team works closely with you to evaluate your exposures and build a smart risk management strategy. Whether you’re a small business owner, a contractor, or part of Santa Cruz County’s agricultural community, we bring local knowledge and industry insight to every recommendation.
We understand the challenges faced by businesses in Watsonville, Aptos, Santa Cruz, and surrounding areas—from liability concerns to employee coverage and long-term planning.
Why Choose Scurich Insurance Services?
- Access to 50+ insurance carriers for competitive options
- Customized coverage strategies based on your unique needs
- Local expertise in Santa Cruz County industries
- Risk management guidance beyond just selling policies
- Responsive, relationship-driven service
Protect What You’ve Built
Your business, your farm, your home – these aren’t just assets. They represent years of hard work and dedication. Having the right insurance coverage ensures you’re prepared for the unexpected while positioning yourself for long-term success.
At Scurich Insurance Services, we don’t just provide insurance—we help you plan wisely, reduce risk, and move forward with confidence.
Serving Watsonville & All of Santa Cruz County
We proudly serve clients throughout Watsonville and the greater Santa Cruz County area. Whether you’re reviewing your current policies or starting fresh, our team is ready to help you find the right protection at the right price.
Contact Scurich Insurance Services today to review your coverage and discover better options tailored to your needs.
Frequently Asked Questions
What types of insurance does Scurich Insurance Services offer?We offer a full range of insurance solutions including commercial packages, farm insurance, workers’ compensation, professional liability, umbrella coverage, group benefits, and personal insurance such as auto, home, life, and health.
Do you serve businesses in Watsonville and nearby areas?Yes. We proudly serve Watsonville, Santa Cruz, Aptos, and surrounding communities throughout Santa Cruz County with tailored insurance solutions and risk management support.
Can you help with farm and agricultural insurance?Absolutely. We specialize in farm insurance packages and can help identify Farm Bureau discount opportunities, liability protection, property coverage, and workers’ compensation for agricultural operations.
Why should I work with an independent insurance agency?As an independent agency, we represent over 50 insurance carriers. This allows us to compare options and customize coverage that best fits your needs, rather than offering a single carrier solution.
Do you provide risk management guidance?Yes. Beyond insurance policies, we help clients evaluate risks, plan strategically, and make informed decisions to better protect their business, farm, and personal assets.
Looking for better protection? Let Scurich Insurance Services help you build a smarter insurance strategy today.
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The Central Coast has always been resilient, but the past few months have reminded all of us how quickly conditions can change. Between heavy winter rains, localized flooding, ongoing road closures, and shifting wildfire risks, residents and businesses across Aptos, Watsonville, and the greater Monterey region have faced another season of unpredictable weather.
At Scurich Insurance Services, our roots in this community run deep. We’ve helped families, farms, and small businesses navigate these challenges for decades — and we want to share a quick update on what’s happening locally and how you can stay protected.
Recent Local Conditions Worth Noting
1. Heavy Rains & Flooding Concerns (Especially in Low-Lying Watsonville Areas)
Recent storm systems brought saturated soils and rising creek levels across the Pajaro Valley. While major flooding has been limited compared to past years, several rural roads saw pooling, and the potential remains when additional storms roll through.
Insurance Tip:
Review your homeowner’s or business policy for flood exclusions. Standard policies do not cover groundwater or floodwater damage. Flood insurance must be purchased separately and often carries a waiting period.
2. Coastal Impacts in Aptos
High surf advisories and bluff erosion have once again affected coastal roads and properties in Aptos. Even residents inland are feeling the effects through road impacts, power outages, or delayed services.
Insurance Tip:
If you live near the coast or own a rental home there, consider reviewing:
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Extended replacement cost coverage
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Earth movement/landslide endorsements
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Loss of use or rental income coverage
These small additions can make a big difference during storm season.
3. Monterey County Agriculture Still Recovering
The storms have continued to impact farm access, equipment storage, and seasonal planting schedules. Operators across Watsonville, Salinas, and Monterey County are recalibrating for 2025.
Insurance Tip:
Agribusiness owners should take time now to review:
Unexpected downtime is one of the largest financial risks a farming operation faces.
4. Wildfire Preparations Restart Soon
Although winter moisture reduces immediate fire danger, spring and summer wildfire planning begins now. Many insurance carriers are updating underwriting standards in Santa Cruz and Monterey Counties.
Insurance Tip:
If you received a non-renewal or premium increase, reach out early — options exist, but they fill up fast as the season approaches.
How Scurich Insurance Services Can Help Today
As your local, independent insurance partner, we offer:
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Free policy reviews for homeowners, renters, farms, and businesses
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Flood insurance and excess flood options
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Access to multiple carriers (not just one) so we can shop for the best rate
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Guidance on disaster documentation and preparedness
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Claims support you can rely on when it matters most
Whether you live near the coast in Aptos, operate a business in Watsonville, or manage a property anywhere in Santa Cruz or Monterey counties, we’re here to help you stay protected through every season.
Have Questions About Your Coverage?
We’re local, we’re here, and we’re ready to help.
Contact Scurich Insurance Services today.
Phone: (831) 722-3541
Website: www.scurichinsurance.com
Stay safe — and thank you for trusting us to protect what matters most.
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Is your house going to be filled with guests this holiday season? Is your pantry filled? Are you ready? Do you have a dog? Do you need more insurance in case someone gets hurt while on your property?
What Does Homeowner’s Insurance Usually Cover?
Most homeowners buy insurance to cover property damages from storms or accidents. It also covers personal property that’s lost, damaged or stolen. Plus, homeowner’s insurance pays for medical treatment or lawsuits associated with injuries people sustain while visiting you.
Make Sure you Have Enough Liability Coverage
You don’t expect accidents to happen in your house, but a visitor could trip over frayed carpet, get food poisoning or fall off the backyard trampoline. Or maybe the traditional Thanksgiving day football game gets rough, and your cousin’s expensive watch breaks, a seasonal storm blows a branch on your friend’s vehicle or the toilet overflows on your uncle’s expensive leather shoes. These injuries and damages are all examples of accidents that liability insurance covers.
Increase Your Coverage Limit
To ensure you have enough liability coverage, check out your policy and talk to your insurance agent. Most policies include a liability coverage limit of $100,000, but you should consider increasing that limit to $300,000 or even $500,000. An accident that affects more than one guest could quickly use up that coverage and leave you with a big bill. The increased coverage limit ensures everyone can receive medical treatment, and it reduces your out-of-pocket expenses if you’re sued.
Buy an Umbrella Policy
An umbrella policy is another insurance product to consider. It adds additional coverage that could be very beneficial as you entertain guests this holiday season. It’s an inexpensive way to cover additional expenses (not covered by your home owners).
Because you plan to host holiday guests this year, do more than stock the pantry. Update your homeowner’s insurance policy. It gives you peace of mind and prepares you for anything that might happen. Get in touch with us if you have questions.
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Most business owners would agree that it’s important to maintain insurance to protect business assets. But, many business owners do not know that they will not be able to contract with other companies (landlord’s, vendors, large customers, etc.) without certain insurance coverage.
When they think about insurance, business owners generally consider protection against hazards such as fire, flood or theft at their company sites. This is obviously an important protection to have. However, there are other types of hazards that may not be quite as high on the list, but protection could be every bit as important to offset significant financial losses. Here are five examples that underscore the need for comprehensive business insurance protection:
Company vehicle contents
If you operate a business with employees on the road making service calls to customers, chances are there is valuable equipment contained in the company vehicles. But a typical auto insurance policy would probably not cover the contents of a company vehicle if that valuable equipment is lost or stolen.
Tenant property improvement insurance
Do you rent space to conduct your business? Have you built out the interior of your space or made improvements to accommodate your business needs? If so, you probably made a considerable investment in the improvements. But many property insurance policies don’t include the value of the improvements made by a tenant to the existing structure. If you’ve invested in improvements, it’s worth taking a look at securing coverage to protect it.
Home-based business equipment
More and more people are working at home at least part of the time, even if they maintain an office or site elsewhere. Most don’t have insurance on the business equipment they keep at home; many assume their homeowner’s insurance would cover it. However, homeowner’s insurance generally does not cover business equipment. If you have expensive business equipment at home, you may want to consider purchasing additional protection.
Business interruption insurance
Remember the series of hurricanes that hit Florida? The wild fires that damaged cities and towns in California? The flooding that disrupted life in the Midwest? In addition to the effect that disasters have on individuals, they can bring businesses to a standstill for weeks or even months. Business interruption insurance can provide a way to get back on your feet.
Key person insurance
In many companies, the knowledge and skills of a single person or a top few are absolutely essential to the enterprise’s success. Key person insurance can help a company recover if an essential employee dies or becomes disabled for a lengthy time. The coverage can provide needed funds that allow the company to continue operating during a search for a successor or until the key employee returns.
As you can see, there are many hazards businesses face that aren’t covered under a typical insurance policy. However, you can get extra protection with the types of coverage outlined here. Since you invest so much time, money and effort into your business, it pays to make sure you have the protection you need. Call us for a consultation today!
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Umbrella insurance protects insureds from financial devastation. It’s a common policy homeowners purchase because it protects their home and other assets when an insurance claim exceeds existing homeowners or auto insurance policy limits. However, it could be a smart investment for renters, too. 
It Supplements Existing Liability Protection
Typically, basic liability protection only includes $100,000 in coverage. An umbrella policy can offer $1 million or more in additional coverage. Both types of coverage offer financial protection and peace of mind.
It’s Inexpensive
For $1 million in liability protection, renters could pay as little as $300 a year. Claude Lilly, Clemson University College of Business and Behavioral Science dean, also reminds renters that an addition million may only cost $100 more. This inexpensive investment protects a renter’s possessions, auto and other assets as it gives the insured peace of mind.
It Complements Exposures
The hobbies a renter enjoys can make an umbrella policy a necessity. For instance, the renter’s dog bites a contractor or guest, resulting in thousands of dollars in medical expenses and an expensive lawsuit. The umbrella coverage kicks in after the basic renter’s insurance policy funds are exhausted, and it provides the financial protection the renter needs.
Likewise, owning a swimming pool, hunting as a hobby or playing golf can each be fun activities, but they also have the potential to turn into expensive lawsuits. Renters should invest in an umbrella policy that covers expenses associated with a claim or liability related to the exposures they enjoy.
Consider Net Worth
Each renter can decide how much umbrella insurance to purchase. Overall, the renter’s current assets and net worth determine the basic coverage amount.
Buy Based on Future Earnings
A renter who’s found liable for an auto accident could face wage garnishment. Purchasing an umbrella policy that takes future earnings into account ensures the renter is adequately covered and can pay the judgment without losing his or her home and other assets.
Remember Slander, Libel and Invasion of Privacy Protection
Umbrella coverage does more than protect financial assets after an accident or lawsuit. It also protects renters who are victims of slander, libel or privacy invasion. The protection an umbrella policy offers against these challenges makes it a wise investment.
Overall, umbrella insurance provides beneficial coverage for every consumer, including renters. An insurance agent can offer additional counsel and advice regarding how much umbrella insurance to purchase.
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