9 years ago
·
by
Shawna Kreis ·
Comments Off on Employee Advocacy: Key elements of employee advocacy that successful programs share
Using your employees as ambassadors for your brand is a fantastic method for getting your name recognition to reach further than you ever thought possible. That being said, there are certain key elements that successful employee advocacy programs share. Learn more about them below.
Formulate a Plan
While it can be tempting to let your employees loose on their favorite social media platform to talk it up about your business. it is not an efficient way of going about this. Instead, decide which social media outlet would be the best place to focus your energies and have your employees stick with it. Using only one platform will make judging the results of your employee advocacy program much easier as well.
Create Training Materials
Before you set your employees loose on your chosen social media outlet to talk up the many virtues of your company, develop training materials that explicitly outline your goals and objectives. While some of your employees will want to use their existing social media accounts, there are others might want to create new ones. In addition to providing resources on how to do so, this training can designate a person as the guru of the employee advocacy program as well as identify ways for employees to determine how effective their efforts are.
Make a Social Media Policy
Even though most employees are not malicious and would not purposely tarnish the reputation of your business, there are behaviors that can reflect badly upon it — and even put its future at risk. Outline some common scenarios such as how to handle complaints, who should talk to reporters and how to determine the difference between undertaking an expert’s stance and simply being a bystander in the conversation.
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9 years ago
·
by
Shawna Kreis ·
Comments Off on Employee Advocacy: Strategies to boost employee participation
It is no secret that your employees are you most valuable asset, but do they know that? As the lines between professional and personal life become even blurrier with each passing day — thanks in large part to social media — it is crucial to your business’s success to harness the power and knowledge of your happy employees. Here are some ideas to get them more involved in the process.
1. Encourage your employees to own your company. Employees who feel like they are part of the success of a business are more likely to engage in positive social media interactions about that company. Position your employees as thought leaders within your business as well as the industry.
2. Trust your employees. When you use your employees to engage on social media platforms about your business, you are handing over a certain amount of trust to them. While that can be difficult to do — and, yes, sometimes it does backfire — because they are your employees, encouraging them to be advocates for your brand brings an increase in respectability as well as trust from those who are reading their postings.
3. Allow employees to have free reign. When people post about a company, it has a different feel than when the owners do so. There is a more intimate feeling involved when one of your employees posts to their friend’s timeline, for example, about how her employer — your business — offers the exact services he finds himself in need of. This casual and friendly interaction helps your business name and brand reach a larger audience, a methodology that has proven to increase sales and profits.
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Workers’ compensation requires an end of the policy year audit to assure proper premium is charged. This process protects both the insured and insurers.
Think through this process to make it easier, and cost saving. First, choose a policy year that creates an easy audit. The calendar year works for many companies. You already must report payrolls to the US government, the paperwork is essentially done. Calendar quarters work for the same reason.
If you prefer to use your corporate tax year, go ahead. If you complete quarterly profit and loss, you can use a financial quarter. But choose an annual period which already has an audit trail.
Keep payroll records separate for each workers’ compensation classification. Normally, this record keeping is straightforward. The same people specialize in certain tasks: clerical, sales, labor, or drivers.
Some operations can be more complex. If labor crosses from one specialty to another, perhaps a carpenter helps pour a concrete slab, that payroll should be split on an hourly rate. The higher rate applies otherwise.
Demand any subcontractor, for example a hood cleaning crew for a restaurant, provide a Certificate of Insurance (COI). Technically, insurance companies can charge for the payroll portion of any contracted work in the absence of a COI.
If you use to a non-covered contractor, keep those records to properly assign a discount for premium.
Lastly, keep records to isolate overtime pay. Overtime payroll receives a discount for premium purposes.
Make audits easier. Choose a convenient policy period. Keep records for independent contractors with COIs, and payments to those without. Isolate overtime pay. Segregate individual payroll by classification if that individual works in multiple job descriptions.
Your premium will be more accurate with a minimal additional management effort. And, the default position is always to increase payroll, and therefore, premium.
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Given the ever expanded concept of what constitutes a disability, employers will continue to face an ever growing compliance challenge. Here are some basics to be remembered:
- Knowledge of the need to accommodate an employee can come from numerous sources including a work comp claims manager, a company supervisor or manager, HR, the employee themselves, a union rep, a doctor, poor performance, simple observation, or some kind of hotline call.
- To have a good process, it must be laid out step-by-step with supporting documentation.
- Be interactive. Remember the rule that the first to give up on the dialogue process generally loses.
- Have appropriate education and training. For example, HR could create a simple video to help employees with the accommodation process.
- Allow managers to engage in simple, easy and quick accommodations.
- Proper documentation of all steps in the process.
- Ongoing communication, monitoring, feedback, and improvement.
The accommodation process begins with a needs assessment. This means a thorough review of the job description and duties and a clear understanding of the employee’s limitations including potential absences etc. Remember you can accommodate an employee by the following means:
- Changing facilities or equipment
- Job restrictions
- Modifying schedules
- Modifying a test, training, or policies
- Offering vacant positions within their skill range
- Offering temporary positions (the ADA does not require you to create a new position for an employee)
- Support including readers, interpreters, or even dogs
- A leave of absence
- Any other idea that would generate a reasonable accommodation
Proper documentation of any undue burden
One of the biggest mistakes an employer makes is to assume in advance that an accommodation would create an undue burden. If the request is reasonable, the best approach is to let them try it and to be clear about performance standards. Document any shortcomings their accommodations may be causing and continue to communicate about ways to elevate them.
There is extensive material on the ADA on HR That Works including flow charts, checklists, forms, and policies to use. There is also training you can provide your managers (a good idea). Also remember if you have over 50 employees the FMLA may allow an employee who has serious medical condition up to 12 weeks of leave which they may use instead of accepting an accommodation.
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According to the California Occupational Safety and Health Act of 1973, every employer in the state is legally obligated to provide a safe workplace that is free of hazards. As part of that regulation, each employer is also required to have an Injury and Illness Prevention program. The following are practical tips that can be implemented to help reach the above goals.
Use Personal Protective Equipment
Depending on the job, there are different types of personal protective equipment that are a necessity to keep employees safe. Goggles are a must in any workplace environment that involves dust, chemicals or other objects that could injure the eyes. In workplaces where heavy objects could fall on the heads of employees, hard hats must be provided. Steel-toe shoes are also mandatory if the environment includes hazardous and heavy materials that could injure the feet.
It should be noted that simply making the equipment available is not enough. Employees must be properly trained on its use and must not be cleared for work in areas where such equipment is needed until they are fully trained.
Keep the Workplace Tidy
Clutter and debris can seem like the norm for a workplace but they can increase the chances of an accident. Employers need to ensure that there are an adequate amount of space to store items neatly. Spills should be cleaned up immediately to help prevent falls or reported to the right person so that they are taken care of as soon as possible.
Ensure Company Vehicles are in Good Working Order
Many people are injured while driving company vehicles each year. Each month, a visual inspection, as well as one that test the working order of items such as turn signals, should be completed. If repairs are needed, they should be taken care of as soon as possible.
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Most states demand that businesses, regardless of size, take every reasonable action to keep their premises safe for employees and visitors. The definition of visitors is fairly loose. Basically, it is anyone not employed by the business and covered by its workmen’s compensation insurance policy.
This means that clients, customers, delivery persons, repair persons, outside maintenance contractors and anyone who comes to the business premises needs protection from foreseeable dangers.
There are different types of people who come into a business and each has a different level of required care for its class of visitors.
Invitee
This is a person whose invitation is explicit (by appointment, for example) or implicit (a customer looks at the goods and services for sale in a shop). A business owner’s duty to an invitee is to exercise ordinary care and make the property generally safe without any dangerous conditions.
Licensee
A licensee in not an invitee or trespasser. An example of a licensee is a party who enters the premises for their own convenience or gratification. Think of a person ducking into your entryway to avoid the rain. The duty of care is far less than for an invitee, and the business is only liable to a licensee for willful and malicious harm.
Trespasser
This group of people enter the premises lacking an implicit or explicit invitation. They come on the business property for their own enjoyment or benefit. The only duty of a business owner is a negative one – the business cannot build any mantraps the willfully and maliciously causes a trespasser harm. Many states have an exception to this limited responsibility; if the business anticipates, suspects or knows of the presence of a trespasser it must exercise ordinary care and avoid inflicting injury on a trespasser through any kind of active negligence.
Common Workplace Visitor’s Injuries
Slip and Fall Accidents
These are the largest cause of visitor injuries. Injuries happen when a visitor trips, slips or falls and suffer injuries. These accidents often stem from things such as uneven floorboards, electrical extension cords crossing aisles or doorways, spills or liquids on the floor, and poorly installed carpet or carpeting that has tears or rips.
Negligent Security
It is normal that businesses have a duty to their invitees to make sure they are safe from foreseeable. A business is liable for the criminal acts of a non-employee when the business fails to keep the premises safe from criminal activity. Usually claims of negligent security stem from places such as:
- Hotels
- Motels
- Parking garages
- Apartment complexes
Businesses in high-crime areas (a parking garage in such an area needs adequate lighting, video cameras and warning signs that video surveillance is ongoing, and other security measure as needed.
Attractive Nuisance
This is a legal doctrine that applied mostly to children, even if they are trespassers. Hotels with outdoor pools need adequate fencing, a pool cover, locks and lighting, as the pool is attractive for kids to try to use after trespassing.
Defective Property Conditions
Businesses are often liable for dangerous or defective conditions. These include faulty elevators, faulty escalators, crumbling stairways and more.
Speak with your business insurance advisor about these risks and how to protect yourself, your business and employees from legal liability for them.
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