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9 years ago · by · Comments Off on Employee Advocacy: How to target and recruit the right employees

Employee Advocacy: How to target and recruit the right employees

peopleEmployees are more than just a warm body in your office. Being able to target and recruit the right ones not only makes your life run more smoothly, they actively bring your company closer to the goals you have set for it. There are three top priorities you need to keep in mind when you need to find an employee to fit your next job vacancy.

1. Position Criteria

The first step to finding the right employee is to know exactly what skills and knowledge you want them to bring to your organization. You also need to determine if this criteria can be obtained with experience, schooling or both. Consider the culture of your company and those attributes that successful employees must have to fit in there.

2. Recruitment Methods

These days, in order to obtain a diverse pool of applicants, you will likely need to advertise utilizing a variety of methods. While newspaper ads have fallen out of favor somewhat due to the rise in popularity of the internet, consider posting your job opening in a variety of different media outlets to capture the attention of as many qualified job seekers as possible.

3. Make Your Job Posting Count

Your job posting is the critical bridge that helps you connect with the right applicants. Partly an advertisement for your business and partly a laundry list of attributes you want the perfect job applicant to possess, your job posting needs to include key information. This includes items such as the opportunities that are available for applicants, what you expect from the person who fills the job opening and a synopsis of your company’s goals.

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9 years ago · by · Comments Off on Employee Advocacy: Key performance indicators to follow and set goals around

Employee Advocacy: Key performance indicators to follow and set goals around

teamworkThe employees you hire are the ones that you think will do their jobs to their best ability with the result being that your business reaps the benefits. Knowing how to determine that your employees’ actions are furthering your company’s success, though, is another matter completely. Use the following key performance indicators (KPIs) to set goals and assess actions.

Goal Oriented

Key performance indicators will likely vary depending on the individual business as well as the industry. For example, if you are in a service-oriented industry, you might have the goal of providing customers with service within a certain window of time while also completing the desired service to the customer’s satisfaction. Your KPIs would need to measure these factors to determine if they are being met.

Measurable

KPIs have to be measurable both in quality and quantity. You have to be able to measure that which you want to manage. A good example is customer service, an aspect that exists in almost every industry and one that is important to nearly every business. Being able to quantify good customer service means that you have to be able to measure whether a customer is satisfied rather than their degrees of satisfaction.

Linkable

There is no doubt that it is important for your employees to come to work each day. However, their attendance might not be correlated to their performance in the field when it comes to handling your customers or completing a repair in a timely manner that meets the customer’s expectations, for example.

Using KPIs as a way to fine-tune goals and focus strategies is the ideal method of ensuring that all your employees are performing those actions that are most likely to help you reach your goals.

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9 years ago · by · Comments Off on Employee Advocacy: Key elements of employee advocacy that successful programs share

Employee Advocacy: Key elements of employee advocacy that successful programs share

silhouettes2Using your employees as ambassadors for your brand is a fantastic method for getting your name recognition to reach further than you ever thought possible. That being said, there are certain key elements that successful employee advocacy programs share. Learn more about them below.

Formulate a Plan

While it can be tempting to let your employees loose on their favorite social media platform to talk it up about your business. it is not an efficient way of going about this. Instead, decide which social media outlet would be the best place to focus your energies and have your employees stick with it. Using only one platform will make judging the results of your employee advocacy program much easier as well.

Create Training Materials

Before you set your employees loose on your chosen social media outlet to talk up the many virtues of your company, develop training materials that explicitly outline your goals and objectives. While some of your employees will want to use their existing social media accounts, there are others might want to create new ones. In addition to providing resources on how to do so, this training can designate a person as the guru of the employee advocacy program as well as identify ways for employees to determine how effective their efforts are.

Make a Social Media Policy

Even though most employees are not malicious and would not purposely tarnish the reputation of your business, there are behaviors that can reflect badly upon it — and even put its future at risk. Outline some common scenarios such as how to handle complaints, who should talk to reporters and how to determine the difference between undertaking an expert’s stance and simply being a bystander in the conversation.

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Scurich Insurance Services
Phone: (831) 661-5697
Fax: (831) 661-5741

Physical:
783 Rio Del Mar Blvd., Suite7,
Aptos, Ca 95003-4700

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PO Box 1170
Watsonville, CA 95077-1170

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